Your own app, without a developer's bill.

No. You tell me how your business runs and what you want customers to be able to do. I handle the technical side, and the day-to-day things, like changing the menu or sending an offer, are done from your phone.

A web app opens from a link or a QR code, with nothing to download, works on any phone or computer and is the quickest to get going. An app on the App Store and Google Play sits on your customers' home screens and is the surest way to send them notifications. Some businesses have both. I'll tell you on the call which suits yours.

Yes. A web app sits at your own web address. On the App Store and Google Play it's published from your business's own Apple and Google accounts, so it's listed under your name. Either way, the code and the server behind it stay mine, licensed to you while you're on the plan.

Nothing upfront. Then one monthly plan, with a 12-month minimum. There are two plans: a flat monthly fee, or a lower monthly fee plus a small share of the payments taken through the app, which suits businesses taking orders, bookings or deposits. Which one costs you less depends on your numbers, so I work it out with you on the call and put it in writing before you agree to anything.

Not for a web app. For the App Store, Apple asks a company for a working website before it will list its app, and an Instagram or Facebook page doesn't count. If you haven't got one, tell me on the call and we'll sort it out.

Only for the App Store and Google Play. It's a free business number that Apple and Google use to check a company is real. A limited company needs one, and it usually takes about a week. I'll show you how to get it.

A sole trader doesn't need one, but Apple and Google show your own name as the seller.

I'll give you a date on our call. A web app is the quickest. For the App Store and Google Play, most of the wait is usually Apple and Google checking your business's accounts, which can take a few weeks; the building happens alongside it.

Mostly through you: a sign on the counter, a line on your receipts, a post on your socials and a word at the till. A web app is a link you can put anywhere, and an app store app can be found by searching your name in the App Store and Google Play.

An app works best with customers who already know you. It helps you keep them and see them more often; it is not a way to be found by strangers.

Yes, for food and drink, bookings, deposits and things you sell in person. Payments go through Stripe into your own Stripe account, and Stripe takes its own small fee on each one.

Your menu or price list, opening hours and offers, yes, from your phone. For anything bigger, like a new feature, tell me and I'll do it.

Tell me and I'll fix it. Fixes, updates for new phones and changes are all part of the plan, with no extra bill.

Yes, both, on the same plan. A web app works on computers too.

It carries on month to month. You can stop with 30 days' notice.

The app comes down, because it stops working without the server behind it. You get a copy of your customers' data. Or you can buy the code outright and keep the app; the price for that is in your proposal.

It's your customers' data. I look after it for you under a written data processing agreement, each app has its own privacy policy, and if you leave you get a copy.